Social media no longer remains just social- very fast its turning to be commercial too!
It has made easy for brands to engage with the target customers. Different social media channels offer different ways to connect with the consumers. The
latest invention is the addition of several social media ‘Call to
Action’ buttons for enticing people to indulge in online shopping.
It’s
a great idea to add new and simple ways of easing the buying process
and if you add those options on the social media channels that your
consumers use the most, it’s even better. Both Facebook and Twitter have
worked hard to make the whole online shopping process easier.
What’s this all about? Let’s discuss!
CTA buttons by Facebook
On October 12, Facebook first announced its initiative to enable people shop on the Facebook app itself. Its paid ‘Show Now’
tab will allow online business owners to display their products and
services as ads on the Facebook news feed and customers can directly
purchase by clicking on the ‘Shop Now’, Facebook call to action tab.
Apart from that, Facebook also introduced CTA (Call to Action) buttons.
According to Facebook, as a page admin you can select the required one
from a group of CTA buttons to add to the top of your company page.
From
the side bar you will also get stats for how many people have really
clicked on that. By clicking on this button, consumers will land up on a
specific page.
The available, Facebook call to action variations are mentioned below:
1. Book Now
2. Call Now
3. Contact Us
4. Send Message
5. Use App
6. Play Game
7. Shop Now
8. Sign Up
9. Watch Video
10. Send Email
Twitter Call to Action button
Twitter
came into eCommerce business in February 2013. Twitter’s call to action
button allowed the customers to shop with a Twitter synced American
Express card and using a specific hashtag like #BuyWDress.
Here any retailer can add the ‘Buy’
button and mention the price of the specific product or service to his
tweets. On the other side, the customer can buy that without even
leaving Twitter.
Twitter’s
Head of Commerce, Mr Nathan Hubbard said, “Our goal is to make it easy
for all the business to directly connect with the customers and sell
their products on Twitter itself”.
CTA buttons by Pinterest
Pinterest also introduced ‘Buy’ buttons for its pins. As 93% of pinners have the intention to purchase, it’s a great platform for brands who wish to expand their online businesses.
The
buyable pins easily fit into the news feed, and enables the customers
to purchase directly from the pin by clicking on it without leaving
Pinterest. These buyable pins are
now compatible on with Apple devices in the US and the payment can be
processed through any major credit cards or through Apple Pay and the
great news is Pinterest will not take any portion of the sales.
As of now, online businesses need to use Bigcommerce, IBM Commerceor, Demandware, and Shopify to integrate the ‘Buy It’ button from Pinterest.
Instagram Call to Action button
On
the Instagram platform, one of the biggest problems for online business
owners, was they could not insert clickable links in any photo caption.
That time, Instagram’s main focus was to share visual content not any
URL.
But, advertisers and online marketers became really glad when Instagram introduced the ‘Call To Action’
(CTA) buttons on its official blog. Just like its previous ‘Sponsored’
tags, these Instagram call to action buttons also fit right in that very
familiar interface. There are several types of CTA buttons like ‘Shop Now’, ‘Learn More’, Sign Up’ and many more for directing users to take the required action.
Apart
from that, Instagram has also introduced a new API, a software platform
that helps companies to manage, track and measure all of their
marketing campaigns.
For
most of the brands, social media is a great platform to reach to the
segmented audience. For increased brand awareness, try to use most of
it. In today’s time, for any new brand, consumers search its social
media profile, reviews, ratings and so on only to get an idea about that
company. Social media marketing has become an integral part of any
business. So if you want to experiment with these social media buttons,
this is the best time to start.