Which
website owner doesn’t like traffic on his website? And I believe you
would be no different. I mean who doesn’t want to see a Google Analytics
graph like below for his website.
Now, that you’ve generated traffic to your business website, ask yourself few questions:
- Does all visitors bring you business?
- How many of them gets converted to give you business?
I
guess the answer to the second question would be very less. That means
conversion ration of your website visitors is very less and people are
moving out of your website without subscribing/buying your product. And
it’s nothing new, and you don’t have to worry, we can work it out. How?
Let’s take the example of bounce rate of a website.
What is bounce rate?
The
percentage of visitors to your website who leaves your website after
viewing landing page within few seconds and without performing any
further action.
How to reduce it?
You
apply various methods to decrease bounce rate of your website e.g.
optimizing lading pages, placing internal links etc. But this is a topic
for some other day. Also, you can check out our article on why people are leaving your website.
Like,
we can reduce the bounce rate of your website, we can also increase
conversions on your website. How? We have summed up 5 awesome growth
hacking tips which can help you turn your website visitors into
customers:
1.Benefits instead of Features
Let
me be honest, no one buys a product for its features. People buy it for
their own benefits. A feature is a statement about your
product/service. Whereas a benefit will answer the question “What’s in
it for me?”. Also try to keep it brief, listed order so that it is
easier to read. Let’s take the example of WordPress:
2. Product Video Tutorials
E-commerce
is taking over the world yet brick-and-mortar refuses to fade away. You
know why? Due to lack of touch and feel of the product which we can get
in a store. The recommendations or the sales pitch which we do not
listen online is one of the things we miss. Let’s be honest we cannot
pop out from the screen and handover the product to customer, however
there’s an alternate.
Product
images are essential- make them high-resolution, large, allow your
customer to zoom. Also product videos are doing a great job in
increasing your conversion rate.
Likeliness of buying your product increases by 64% – 85% after watching product video- Kissmetrics
Likeliness of buying your product increases by 64% - 85% after watching product video- KissmetricsCLICK TO TWEET
What to show in video:
- Show your product from every side and corner; don’t forget to showcase its best features.
- During the video, be present, face the customer, talk him through your product. People believe more on human faces than voices.
3. Increase PageSpeed
Source: RCN
Pagespeed
or load time of your website has a huge impact on your website
conversions. Even a delay of a second or two can decrease the website
conversion rate to half. Use light images and more text to make your
page light in the browser to load. Monitor it often using PageSpeed
Insights tool launched by Google.
40% of people abandon a website that takes more than 3 seconds to load.- Kissmetrics
4. Chat Live with your Website Visitors
Why
should I do this? We are just taking our 2nd point deep down. Consumers
still love brick-and-mortar because they get instant help to their
queries. Give them the same feel online. Believe me, people love to get
the solution instantly.
It
is a great tool to convert your website visitors into customers not
only because it answers the questions but it allows you as a
company/brand to intervene before a less informed customer leaves your
shop.
A feature which of live chat software is pro active conversation
starter. With this your representative will start the conversation to
the visitor and offer help. This increases the chances of conversion of
those customer who hesitate to start the conversation.
Around 79% customers said that they love live chat because they get their questions answered instantly.- Econsultancy
Around 79% customers said that they love live chat because they get their questions answered…CLICK TO TWEET
5. Use Heat Maps
Wondering
why? Simple, it helps you tack your visitor’s movements. It helps you
understand the behavior of your consumer, like what do they click and
what do they ignore. Insights which you will get from this exercise will
be very important, and will help you increase your conversion rate.
Conversion Rate Experts increased their opt-ins by 25.9% using this tool.
Hope it helps!
Any suggestions? Please drop in comments section below!