With
the help of social media, companies now have got a new way to run their
online business as it allows them to reach the targeted customers,
build personal relationship with them, run ad campaigns to target
specific and segmented audience and most importantly build a huge Base
customer. So if strategically planned Social media on The impact of business Will Be Really great. Have
All These positive effects may together on The Overall business,
Including Building brand, sales and customer engagement Conversion if
applied effectively. But The Usage of Social media also has some negative consequences which should be kept in mind.
Has ONE in only seven companies in a formal place for Process The use of Social Networking in Their businesses. CLICK TO Tweet
It
also revealed that, only one amongst five companies has created a
policy to follow in its social media marketing activities. You should
know properly about the usage of social media otherwise unplanned
marketing activities may become harmful for your business.
There are several negative effects of social media on business.
1. Social media ROI is difficult to measure
Being
active on most of the social media is undoubtedly very effective for
your business what the main concern is the complex process of measuring
ROI from all its campaigns. It's a Very daunting though JOB, But Not Impossible Actually.
For you, It's important to know How Much Social media is worth bringing to The Marketing Activities on Your Company But It's difficult to exact Get The Numbers.
Useful tips:
- There are a NUMBER of tools available Hootsuite Like, Facebook Insights, Google Analytics, Bitly, Buffer, Twitter Analytics etc. Which provide statistics to Understand The Different Kinds of effectiveness of campaigns on several Social media channels.
2. Your employees represent your brand image
You
each and every employee represents your brand and It's very difficult
for you to monitor their social media activities, make them understand
that on such platforms, they should not discuss company matters without
proper authorization.
There
is a risk even in a social media post related to your company's
predefined objectives, you never know which post can damage your
company's reputation or challenge its assertions to its other investors.
This is undoubtedly one of the unavoidable disadvantages of social
media on business.
Useful tips:
- Understand That Make Your employees representing each ONE of Them The brand is and should Be Aware of The Basic do's and don'ts of Which may Social media The image of Harm Your Company.
3. Less control on stuffs which are shared
On
social media platforms, multiple users can interact with a single piece
of content (Post, tweets). It is one of the most popular usage of
social media with which you can engage with your customers and spread
your words to most of the people, at the same time it works as one of
the negative effects of social media on business.
Social
interactions such as re-tweets, likes, comments, shares help to shape
your social media marketing activities, but this also can turn against
your campaigns if the interactions or comments are negative. These
additions will not only reach your followers, but also to the other
contacts of users who share, like or comment or retweet it. In this way
it will be spread to the larger audience.
Useful tips:
- Actively participate in Forums, Groups and discussions OTHER Get to What people are saying about an Idea about Your brand.
- Take the help of 'Social Listening' to monitor what is being said about your company.
What is 'Social Listening'?
Also known as Social media monitoring, and check It is a Process to the IDENTIFY What is said about Being on The Web Your Company or PRODUCT or brand.
4. A mistake made on social media is hard to rectify
Any
statement once released on social media channels circulates at
lightning speed, so if you post something by mistake, will be very hard
to rectify. Errors like circulating confidential information about your
company are nearly impossible to reverse in social media channels.
5. Negative customer reviews are harmful
Social
media is also a big platform for customers to complain about your
products and services. Not everyone will directly contact you for any
issues, they may land on your social media company profiles and post
complaints or negative feedback / reviews about your offerings. The more
complaints you get, the more your brand will suffer. Undoubtedly it is
one of the disadvantages of social media for your business.
Always remember one thing: each of the negative comment / tweet will have repercussions for your brand.
Useful tips:
- Regularly Company's Social media Profiles for Access The latest Comments
- Respond to customer instantly and Complaints Always solve Their Issues
- If unable to resolve, forward the complaints to the concerned departments and make sure that customers get the required solutions.
6. Highly time consuming
One
big misconception people have about social media is that: It's FREE.
There are several free or low-cost tools are available, but you have to
deploy a substantial about of your time to understand and learn the
usage. Time is not absolutely free. Companies who have implemented
social media activities on their marketing strategies successfully
understand how much time it takes to learn and implement all of them.
7. The web is crowded with more and more content
In social media, the cost per interaction (share, like, tweet) compared to other channels, is practically zero. As
information sharing is free and simple, day by day the web is getting
crowded with more and more irrelevant information and spams. Altogether,
it's making harder for companies to reach to the segmented audience
with valid and informative messages to resonate.
Undoubtedly,
social media is one of the best way to reach to your target customers,
build brand awareness and engage with the users, but to avoid its
negative impacts on business, you should know how to handle it
professionally rather than using it like that of a school student.
Always avoid posting something which is sensitive to your customers.
